Ebook Download Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

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Amazon.com Review

Ten Imperatives for Branding Success Brands represent an organization's most valuable asset--influencing customers, prospects, investors, and employees. Why do some brand initiatives just expire midstream after an initial investment of capital and resources? Whether you are a consumer brand, a nonprofit, or a mid-size service business, here are some tips to increase the chances of positive outcomes for your initiative. Ensure that your leadership team endorses the brand initiative and process. There must be a strong mandate from the top. If the commitment to revitalize the brand is tepid, it will fizzle in the middle. Do you have a plan and a disciplined process that is easy to understand? Establish clear goals and an endpoint. Why are we doing this? How will things be different at the initiative's end? Will we have new guidelines to make it easier to communicate consistently about our brand to our customers and employees? Will we clearly articulate who we are and what we stand for? Will our website will work on mobile devices? Establish clear responsibilities. Acknowledge that your investment will require staff time, not just writing checks. It's a collaborative process. Identify an internal person to be the direct contact for the branding firm--a "make it happen" person with superior organization skills. Use a disciplined process with realistic benchmarks. Agree on what the brand stands for before any creative work is done. Use a tool like the brand brief to ensure that key decision makers agree on your brand's essence, its competitive advantage, your target market, and your value proposition. Stay customer centric. The best brand decisions can only be made with the customer's needs and experiences in mind. See the world through the eyes of your customers. Commit to a small decision group at the beginning of the process. Never bring in decision-makers in the middle of the process. Key decisions makers must be present throughout the process and at all key decision points. Determine your readiness to make a commitment? Is your company ready to invest the time, capital, and human resources to revitalize your brand? Readiness is a critical success factor. Determine how you will measure success. Consider benefits like employee engagement, and a more efficient, cost-effective marketing toolbox. Communicate that it's everyone's job to protect and grow the brand asset. Launch internally first, then externally to key stakeholders. Remember to communicate why you made these changes and what they mean. Thoughtfully consider your list of stakeholders as you plan your launch. Make sure that all of your vendors have access to the new guidelines. Demonstrate—don't declare—why customers should choose you over others. Seize every opportunity to communicate your value, and to radically differentiate your brand from others. Identify touchpoints where your can build trust, attract new customers, create buzz, and inspire customer loyalty.

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Review

"The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina's new book is a must-have for anyone that is interested in brand identity development." (LiquidAgency.com, 3/5/13)

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Product details

Hardcover: 326 pages

Publisher: John Wiley and Sons; 4th ed edition (November 6, 2012)

Language: English

ISBN-10: 9781118099209

ISBN-13: 978-1118099209

ASIN: 1118099206

Product Dimensions:

8.5 x 0.9 x 10.8 inches

Shipping Weight: 2.6 pounds

Average Customer Review:

4.5 out of 5 stars

230 customer reviews

Amazon Best Sellers Rank:

#46,551 in Books (See Top 100 in Books)

This is a book of whats but not hows or more importantly, whys. It's a glorified glossary design book with quotes.I always try to learn others' processes to better my understanding of approaches, thinking, etc., and I had apprehensions about this book despite the positive reviews.This is probably the first book ever purchased I wanted to return within 5 minutes of reading. It's also the first book I've had to leave a negative/any review.There's no substance to the chapters, just lists of key terms relevant to the cycle of the brand strategy process. The main content of the book is material pulled from outside sources rather the author, and quotes to supplement the dictionary-esque copy in the book.For example, in "Process: conducting research" - "Clarify vision, strategies, goals, and values" — how? What's the actual process to clarify strategy?For those looking to add a resource about brand strategy, especially those new to the subject, you'll be better off using Google than this book.

Bought it for a class and actually had to read it. Doesn't go into as much detail as I think it should. Just skims the surface and points out major issues and things you should be doing to brand a business or person. Has several pages with lists of ideas (for example; touchpoints) Good for a beginner/class but for someone really wanting to get into the deep end of branding I would look for something else. Layout is simple and easy to understand.

This book is incredibly comprehensive and visually engaging. I think it's a "must" for both students and professionals. An incredible tool for the aspiring brand professional, small business or really any person or entity working to create a plan around branding and logo identity.

I’m a design student so I do value a beautifully designed book, which this is. However, I found it lacking in detailed information and felt like I wasn’t learning much from it so I returned it after a few days.

This book is amazing, though it's very more geard to a rebranding of large corporations not how to open a small mom and pop store are product.Think it's a bit out dated. Can't wait for the next edition.

Easily one of the most holistic coverages on the concept of "Branding". This is a MUST for students and professionals at any state in the career. This is a fantastic reference, and should be mandatory reading for anyone working in a Branding/Marketing/Advertising capacity.

Bought this book to help with a rebrand project. Strongly suggest this purchase as it is a great reference book that can be applied in many situations.

It speaks from every stakeholder perspective. Very well done.

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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition PDF

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition PDF

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition PDF

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Ebook Download Running QuickBooks in Nonprofits: 2nd Edition: The Only Comprehensive Guide for Nonprofits Using QuickBooks

Ebook Download Running QuickBooks in Nonprofits: 2nd Edition: The Only Comprehensive Guide for Nonprofits Using QuickBooks

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Running QuickBooks in Nonprofits: 2nd Edition: The Only Comprehensive Guide for Nonprofits Using QuickBooks

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About the Author

Kathy Ivens is the senior contributing editor for Windows IT Pro magazine and she writes regularly about computer and small business topics for a variety of periodicals. She is the author of more than 50 books, including Home Networking for Dummies, Quickbooks: The Official Guide, and Running Quickbooks 2010 Premier Editions. She lives in Philadelphia.

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Product details

Paperback: 512 pages

Publisher: CPA911 PUBLISHING; Second Edition, Second edition edition (April 1, 2011)

Language: English

ISBN-10: 1932925309

ISBN-13: 978-1932925302

Product Dimensions:

7.2 x 1.2 x 9 inches

Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

131 customer reviews

Amazon Best Sellers Rank:

#33,922 in Books (See Top 100 in Books)

As CPA specializing in providing services to Non-profit organizations, I felt I'd better get, read, and study this book as it has other outstanding reviews. I'm currently only into Chapter 2 (I read the entire appendix first as suggested by the author) and the information and layout are remarkable and with the update, timely.For most of my clients there is no question, they will continue to use QuickBooks and the road to better bookkeeping will be one step at a time. These are the clients that will benefit the most from my purchase of this book and I will be recommending each of them purchase their own copy.The other undecided or willing to change clients may after reading chapter 1 of the book, will decide not to use QuickBooks at all. The first chapter is 12 pages of areas that QuickBooks falls short for Non-profit accounting. There are work arounds for most issues, but others require exporting the reports to Excel and then customizing the reports manually.So, in summary, the book is great; however, it may make you question your decision to use QuickBooks in the first place.

I teach vocational courses including accounting and QuickBooks. One of my students had the daunting job of fixing the accounting system that had been in use by the non-profit organization for whom she worked, that is international in scope. Over a period of about nine months and with the help of this book, we were able to set their books/accounts straight, and set up a system that provides for accurate non-profit accounting.No book can solve every problem in your unique situation. We also relied on accounting knowledge which is a separate study really from how to use Quickbooks software ... please take a basic accounting class! ... and googling for other tips on forums and so forth. None-the-less, we found some solutions to problems in this book that we did not see anywhere else.My student's accountants were so impressed by her QuickBooks company files (accounting system) that she is now traveling to all of their major cities to demonstrate the system to others and help them get their QuickBooks in similar order.

I'm not a CPA, but have been helping out small non-profit organizations for a long time, doing bookkeeping. I'm a long time user of for profit versions of QuickBooks and feel comfortable with a 990 form. However, the new nonprofit version of QuickBooks totally flummoxed me! I spent days surfing online for answers to the QuickBooks problems and finally broke down and contacted a QB Certified Advisor at a local CPA's office. Turns out she didn't even know that there was a separate nonprofit version and she couldn't solve my problems. That made me feel a little better, but I was still very frustrated and feeling as if my bookkeeping skills were not so hot.This book helped me regain my self-esteem. I got a big grin on my face every time the author said, "QuickBooks doesn't do this task right and here is how you can get around it." Whew! What a big help. I still have issues with QB that this book won't solve, but our situation (needing to do inventory too) is a bit different from most nonprofits. Otherwise, this book is very easy to understand and very helpful. I would definitely recommend it.

You probably wouldn't be reading this unless you're involved in accounting for nonprofits, either as a professional or as a volunteer, so in that context, . As an experienced accountant that uses QB exclusively and specializes in nonprofits, I needed a full and detailed QB user manual for reference, and an idea-starter for reformatting the books of a new nonprofit client. Paid for itself in time for designing financial statements, chart of accounts, and how to handle restricted funds.

Very helpful, I use QuickBooks for my for profit business, I am setting up bookkeeping for a non-profit I am associated with, and this book was very helpful, with setting up income and expense accounts, there are some differences, that need to be done that I was not aware of, to create reports for the Board members.

Too technical. Not good for a beginner, non-professional bookkeeper. Most small churches use untrained volunteers; this will not be helpful until you learn more.

A friend suggested this book. She is an accountant, I am not. I find the book very useful. The author strikes a balance between explanations that are too basic, and explanations which make many assumptions about the reader's understanding of accounting.I'm treasurer for a small non-profit using Quick Books, and between explanations from my friend, and reading Kathy Ivens's book, I'm coming to grips with the intricacies of accounting.

Extremely helpful in understanding what you can do and can't do with QuickBooks. I especially like the links from the index to the pages I need to answer any questions or problems I have run into. When doing a non profit's books it is easy to become relaxed and not pay attention to all the rules or even not be aware of the rules. Ms Ivens definitely educates and reminds one to be more proactive and safe. I would highly recommend.

Running QuickBooks in Nonprofits: 2nd Edition: The Only Comprehensive Guide for Nonprofits Using QuickBooks PDF
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Running QuickBooks in Nonprofits: 2nd Edition: The Only Comprehensive Guide for Nonprofits Using QuickBooks PDF

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Ebook Free A Practical Guide to Chemical Peels, Microdermabrasion & Topical Products (Cosmetic Procedures)

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Product details

Series: Cosmetic Procedures (Book 3)

Hardcover: 208 pages

Publisher: LWW; 1 edition (December 25, 2012)

Language: English

ISBN-10: 1609131517

ISBN-13: 978-1609131517

Product Dimensions:

7.2 x 0.5 x 10.2 inches

Shipping Weight: 1.5 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

25 customer reviews

Amazon Best Sellers Rank:

#143,391 in Books (See Top 100 in Books)

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Worth every penny. This is an amazing book! Would totally recommend!

Good book

Informative book with relevant videos. Bit of repetition for different peels

Very informative book and full of great information. The pictures are very helpful. This book would be good for a new esthetician or someone who has been at it for years. Many protocols are covered for a variety of scenarios.

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Free Ebook The Professional Scrum Product Owner: Guide to Pass PSPO 1 CertificationBy Mohammed Musthafa Soukath Ali

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• Sales Rank: #298538 in eBooks
• Published on: 2016-03-19
• Released on: 2016-03-19
• Format: Kindle eBook

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The Professional Scrum Product Owner: Guide to Pass PSPO 1 CertificationBy Mohammed Musthafa Soukath Ali PDF

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